Zynga Poker’ Teams With Keegan-Michael Key, ‘Righteous Gemstones’ Director Jody

“Zynga Poker” is launching a new ad campaign featuring Keegan-Michael Key in the role of your “Inner Winner.”

The free-to-play mobile poker game has unveiled a series of new ad spots directed by Caviar’s Jody Hill (whose credits also include “The Righteous Gemstones” and “Eastbound & Down”) starring Key as “the confident voice inside your head telling you to grab life by the chips and go all in,” as Zynga puts it.

Per the Take-Two Interactive-owned mobile developer, “Fronting the new multichannel campaign as your ‘Inner Winner,’ Key brings his signature energy to tap into the same competitive spirit that draws millions of players to Zynga Poker daily. With a growing roster of game modes, Zynga Poker gets players straight into action against real people, zero bots, bringing the thrill of the poker table wherever they play.”

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The ad campaign will connect back to the game itself, as Key is being added in to “Zynga Poker” as the in-game host of “Poker Dash,” a fast-paced new feature that will be launching soon.

“We’ve all got that little voice in our heads telling us to trust our instincts, mine can sometimes be a little more energetic than most,” Key said. “Getting to play everyone’s ‘Inner Winner’ was an absolute blast, and I love that players will hear me cheering them on, both when they’re watching the campaign, and when they’re playing ‘Zynga Poker.’”

“Poker is all about that moment of truth: trust your instincts, make your move, and play to win,” Zynga executive vice president of mobile games Yaron Leyvand said. “That’s the spirit behind our ‘Inner Winner’ campaign. Keegan-Michael Key brings that inner voice to life with exactly the energy and personality we envisioned, and we’re excited to give players a campaign that celebrates that voice and reminds us all to embrace our ‘Inner Winner’.”

Watch the new “Zynga Poker” ad spots featuring Key in the videos below.

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